Hollywood, China, and the Future of Chollywood

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Image via The Great Wall Official Site

 

“It might indeed be the case that Hollywood tentpoles increasingly are catering to Chinese tastes, yet Chinese taste long has been molded by Hollywood, which ultimately sells American, not Chinese, dreams.

Dr. Ying Zhu

In an age of all too rapid digitization, China and Hollywood have officially begun their cooperational tête–à–tête, trying to best figure out the way that these two very different, very distinct and very divergent economic powerhouses can work together on the socio-cultural front and produce quality entertainment for, essentially, the global audience.

Let’s start with the good news. Both sides seem to have the best intentions and a genuine desire to partner effectively. The not-so-good news is that, at least for the moment, this blockbuster rapprochement is still very much a work in progress and many kinks and operational procedures need to be ironed out. Thus far, no movie from the joint efforts has resulted in a product that has received global acclaim, both financially in terms of revenue and critically with respect to industry opinion.

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