Chinese KOL Landscape

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Image via Business of Fashion

As our global marketing economy becomes increasingly intertwined with influencer marketing, where sharp focus is placed on key individuals and their connection to a specific audience rather than the old fashioned approach of directing broad attention toward a large target market, a greater and greater allocation of budget and branding considerations is being directed toward these clout-wielding digital denizens worldwide.

Brands such as Revolve Clothing, platforms like rewardStyle, and agencies such as Digital Brand Architects (DBA) and ParkLU have all been at the forefront in engaging this nascent sector.

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