Single’s Day 2016: Smashing Records Once Again

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“Shopping has become entertainment,” Alibaba Chief Executive officer said during the star-studded gala leading up to this year’s biggest retail event, Single’s Day. The ever-growing Chinese shopping festival, also known as 11/11, shattered records again this year, coming in at a total GMV tally of $17.8 billion (RMD 120.7 billion).

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